Source: G-Givenchy, ‘G Givenchy Fall Winter 2014 featuring Aaron Gatward.’
The Givenchy brand has been thriving with enormous success and expanding at a rapid pace since two years ago when the brand took leadership in the Rottweiler animal trend that was highly influential in the fashion universe. Worldwide sales quadruples even further throughout the incoming seasons as the designer’s brand identity were recognized as a trendsetter and often associated as the prime fashion preference for international renown celebrities.
Moving forward in mid-2013, it is learned that French designer unit under luxury goods giant LVMH has set to triple number of stores in China, with its planned expansion by increasing the number of boutiques to 30 from about 10 in major cities such as Shanghai and Tianjin. Coincide to the evolution of China’s consumer culture, the emergence of its middle class towards rapid growth of superpower status, the rise of consumer spending, the hunger for luxury goods, and lucrative market demand for the designer brand. The consistently exciting Givenchy brand sustains continuous immeasurable desirability and has brought a new 2nd line collection, named G Givenchy – focused on greater China and its neighbouring geographical regions. Learn more about LVMH’s Givenchy expansion across China – Reported in May 2013.
G Givenchy is Givenchy’s all-new 2nd line collection and is an extension of Givenchy’s main line design concept. The G Givenchy brand carries all of Givenchy’s mainline trademark, offering a complete ready-to-wear classic variation with accessories to match, delivering a lifestyle focused in everyday menswear wardrobe essentials series from an accessible price point. The new G Givenchy brand aims in luring young Chinese consumers with trendy yet competitively priced ready-to-wear products.
Models Jason Anthony and Aaron Gatward front the new G Givenchy Fall Winter 2014 campaign, photographed by Aj Numan. The first inception delivers 15 unique looks, featuring a selection of tailored focused suits, jackets, outwear, casual dressed shirts, graphic emphasised hybrid sweatshirts, entirely finished in dark chromatics and arctic shades of deep and bright sea blues, raspberry, burgundy and maroon purples hues to coordinate with the winter silhouette. The colour palette for the collection are further alternated into prints segments, creating an optical geometry of repetitive diamond patterns, the key role of print placement for this Fall Winter season genesis from the earlier traditional Asian armour designs. Explore the all new G Givenchy Fall Winter 2014 Lookbook collection.
G Givenchy menswear line builds season on season a collection of contemporary sartorial staples, with the aim of creating a consistent avant-garde development. The sub-label collection is tantamount to the China’s rapid rate of luxury acquisition demand and is currently available across 51 stores in the nation. G Givenchy has undisclosed plans to launch a womenswear series, including global expansion to neighbouring countries in particular, Japan, South Korea, and Hong Kong. As for the rest of the world, we can only wait and observe its long term strategic planning.
G GIVENCHY FALL WINTER 2014 CAMPAIGN
About G Givenchy
“G GIVENCHY: CONTEMPORARY MENSWEAR ESSENTIALS REDEFINED”
Long feted for its avant-garde spirit, the house of Givenchy breaks new ground once more with the creation of G Givenchy, a new contemporary menswear brand of designed essentials.Building upon the codes that have come to define the house of Givenchy, G Givenchy’s style is more than classic with a twist; the signature aesthetic is one of beautifully constructed clothes for every day.The designs are modern and youthful with a strong emphasis on subtle detailing and use of eclectic custom made materials in staple men’s silhouette,Launching with a full collection of ready-to-wear and accessories, it is designed for the modern man with a global outlook. G Givenchy speaks to men who understand the essence of great design but still want their notions of contemporary menswear challenged.
G Givenchy can be found at exclusive retail outlets.
G GIVENCHY FALL WINTER 2014 MENSWEAR LOOKBOOK
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