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G Givenchy Spring Summer 2015 Campaign

16th April 2015

For the uninitiated, G Givenchy is an off-shoot of the main Givenchy line. G Givenchy channels the same brand DNA into its designs and aesthetics. It is offered in an array of refined ready-to-wear and accessories collection mainly available in China at an accessible price point. Made for the everyday wearer, its avant-garde street-style orient spirit is built upon codes that were developed by the house of Givenchy. The label continues in search to deliver innovative classic essentials with a twisted edge derive from the discovery of its authenticity, the desire to pursuit for new experiences through visual stimulation and upon building a new subculture luxury label.

A dashing second debut after its foregoing Fall Winter 2014 initiation, the new G Givenchy Spring Summer 2015 “Crafted Tribe” collection mainly focuses in blending the lines of traditional crafted textiles with digital inspired motifs and perforated sportswear details. Its unique concept celebrates the past, present, and future of the textile clothing industry, the collection seamlessly integrates iconic silhouettes that are found in the past series with an ameliorated contemporary design approach.

Crafted Tribe is based on the earliest fundamental medium of communication amongst global tribes through the history of textile making. The brand emphasis on three key categorical advancements: colour, pattern, and designs inspired from the art of computer data glitches bearing a meteoric visual resemblance of the dated systems in our world, and is now the latest print expression. The collection’s print concept pays homage to the blurring and smearing artistry, these two formats creates a unique contemporary visualization for the modern G Givenchy cult.

G Givenchy hit on pretty much most of the current rising trends in menswear, there were the sophisticated neoprene sweatshirts that incorporated a diamond ice-pick and pitted embossed detailing – worn to be layered along tops with laser cut perforation or panelled beaded slits on the side, full cut city shorts or regular fitted trousers gave this collection a sense of urban modernity that felt presently unique in the smallest scope of details. Hybrid silhouettes in contrasting textured fabrics create a cohesive narrative throughout with conflicting combinations that sit alongside colourful digital glitch prints in a variety of subtle shades. Even the thick soled lace-up and skate slip on sneakers were decked out with a luxurious yet futuristically refinement, made from suede, python, print and patent leather. These footwear designs taps in on the growing demand for opulent sports influence designer footwear.

The colour depicted in the G Givenchy Spring Summer 2015 collection consist in a few roles of dramatic usage. Reds were the primarily colour, a superlative hue from many cultures till today and it is still regarded as a sacred colour of respect and tribute to the Gods. Juxtaposed against the cobalt blue, a colour of divinity and historically known to be used in ceramics as luxurious agent converse the colour of stability. These colours are alternated in prints and solids alongside the adopted monochromatic tones that the house of Givenchy is renowned for. The way that G Givenchy was able to create volume, structure, and layering without making this collection feel weighted down that made it a rounding success.

SEE: G Givenchy Fall Winter 2014 Lookbook



G Givenchy Spring Summer 2015

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Balmain Spring Summer 2015 “Army of Lovers” Menswear Campaign

6th January 2015

It was inevitable that Kim Kardashian and Kanye West has been nominated as the new face of Balmain Spring Summer 2015 menswear campaign. A much larger Balmain Spring Summer 2015 womenswear ad campaign was just released a month ago featuring supermodels from Adriana Lima, Joan Smalls and Rosie Huntington-Whiteley.

However Creative Director Olivier Rousteing knew that the mandatory seasonal ad campaign needed more than just supermodels. After all consumers these days aren’t easily driven by brand engagement. Therefore omnipresent pop-culture celebrities Kim Kardashian and Kanye West would make a blazing lasting impression of the Parisian label in memories of consumers to come. Balmain knows that this will certainly have a major influence in brand engagement and participation as consumers are more likely engaged with personalities associated.

I am somewhat not completely shocked and had foreseen the West family would eventually dominate the Balmain campaign, and you should not be surprise to see them again in the near future. Rousteing has a close friendship with the couple and has seen him frequently dress them in the latest Balmain runway ready-to-wear collection since they were also long-time supporters of the brand, and more often Rousteing admires Kim and Kanye as the modern “icons” of his generation.

The 28 year old designer says for this menswear campaign, the initiative was “to capture a moment of love” — the Army of Lovers. “Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.” Rousteing mentioned in a release about the campaign.

Kim and Kanye showed passion without fear for each other in the campaign project, one of the most powerful ad shows the “Kiss of Connection” – featuring Kim dressed in a Balmain Caged Contrast Sheer Stretch Viscose Jersey Top, and Kanye wearing his Balmain Double Breasted Wool Gabardine Jacket ensembles by the famed French fashion house. One of my favorite ads out of all exhibits a horribly wrecked matte black McLaren MP4-12C supercar, with Kanye dominating the ad with his all-time trademark Balmain look – yes we’ve seen him with the same look here, dressed in his satin lapel double breasted jacket, a Balmain Sleeveless Tank Top, but this time with Balmain Ribbed Leather Biker Trousers instead of sweat-leather trousers.

While the others looks showcases the edgy oversize leather ponchos in a contrast striped and more prominently the precious Navajo hand-beaded variant that retails over $35,000 and is now available at the Balmain webstore. The campaign was photographed by Mario Sorrenti and is set to debut worldwide in leading magazine from March 2015 onwards. Checkout my latest Balmain Spring Summer 2015 Collection Wishlist from Luisa Via Roma.

“Army of Lovers” feat. Kim Kardashian and Kanye West



G Givenchy Fall Winter 2014 Campaign

7th October 2014

Source: G-Givenchy, ‘G Givenchy Fall Winter 2014 featuring Aaron Gatward.’

The Givenchy brand has been thriving with enormous success and expanding at a rapid pace since two years ago when the brand took leadership in the Rottweiler animal trend that was highly influential in the fashion universe. Worldwide sales quadruples even further throughout the incoming seasons as the designer’s brand identity were recognized as a trendsetter and often associated as the prime fashion preference for international renown celebrities.

Moving forward in mid-2013, it is learned that French designer unit under luxury goods giant LVMH has set to triple number of stores in China, with its planned expansion by increasing the number of boutiques to 30 from about 10 in major cities such as Shanghai and Tianjin. Coincide to the evolution of China’s consumer culture, the emergence of its middle class towards rapid growth of superpower status, the rise of consumer spending, the hunger for luxury goods, and lucrative market demand for the designer brand. The consistently exciting Givenchy brand sustains continuous immeasurable desirability and has brought a new 2nd line collection, named G Givenchy – focused on greater China and its neighbouring geographical regions. Learn more about LVMH’s Givenchy expansion across China – Reported in May 2013.

G Givenchy is Givenchy’s all-new 2nd line collection and is an extension of Givenchy’s main line design concept. The G Givenchy brand carries all of Givenchy’s mainline trademark, offering a complete ready-to-wear classic variation with accessories to match, delivering a lifestyle focused in everyday menswear wardrobe essentials series from an accessible price point. The new G Givenchy brand aims in luring young Chinese consumers with trendy yet competitively priced ready-to-wear products.

Models Jason Anthony and Aaron Gatward front the new G Givenchy Fall Winter 2014 campaign, photographed by Aj Numan. The first inception delivers 15 unique looks, featuring a selection of tailored focused suits, jackets, outwear, casual dressed shirts, graphic emphasised hybrid sweatshirts, entirely finished in dark chromatics and arctic shades of deep and bright sea blues, raspberry, burgundy and maroon purples hues to coordinate with the winter silhouette. The colour palette for the collection are further alternated into prints segments, creating an optical geometry of repetitive diamond patterns, the key role of print placement for this Fall Winter season genesis from the earlier traditional Asian armour designs. Explore the all new G Givenchy Fall Winter 2014 Lookbook collection.

G Givenchy menswear line builds season on season a collection of contemporary sartorial staples, with the aim of creating a consistent avant-garde development. The sub-label collection is tantamount to the China’s rapid rate of luxury acquisition demand and is currently available across 51 stores in the nation. G Givenchy has undisclosed plans to launch a womenswear series, including global expansion to neighbouring countries in particular, Japan, South Korea, and Hong Kong. As for the rest of the world, we can only wait and observe its long term strategic planning.