For the uninitiated, G Givenchy is an off-shoot of the main Givenchy line. G Givenchy channels the same brand DNA into its designs and aesthetics. It is offered in an array of refined ready-to-wear and accessories collection mainly available in China at an accessible price point. Made for the everyday wearer, its avant-garde street-style orient spirit is built upon codes that were developed by the house of Givenchy. The label continues in search to deliver innovative classic essentials with a twisted edge derive from the discovery of its authenticity, the desire to pursuit for new experiences through visual stimulation and upon building a new subculture luxury label.
A dashing second debut after its foregoing Fall Winter 2014 initiation, the new G Givenchy Spring Summer 2015 “Crafted Tribe” collection mainly focuses in blending the lines of traditional crafted textiles with digital inspired motifs and perforated sportswear details. Its unique concept celebrates the past, present, and future of the textile clothing industry, the collection seamlessly integrates iconic silhouettes that are found in the past series with an ameliorated contemporary design approach.
Crafted Tribe is based on the earliest fundamental medium of communication amongst global tribes through the history of textile making. The brand emphasis on three key categorical advancements: colour, pattern, and designs inspired from the art of computer data glitches bearing a meteoric visual resemblance of the dated systems in our world, and is now the latest print expression. The collection’s print concept pays homage to the blurring and smearing artistry, these two formats creates a unique contemporary visualization for the modern G Givenchy cult.
G Givenchy hit on pretty much most of the current rising trends in menswear, there were the sophisticated neoprene sweatshirts that incorporated a diamond ice-pick and pitted embossed detailing – worn to be layered along tops with laser cut perforation or panelled beaded slits on the side, full cut city shorts or regular fitted trousers gave this collection a sense of urban modernity that felt presently unique in the smallest scope of details. Hybrid silhouettes in contrasting textured fabrics create a cohesive narrative throughout with conflicting combinations that sit alongside colourful digital glitch prints in a variety of subtle shades. Even the thick soled lace-up and skate slip on sneakers were decked out with a luxurious yet futuristically refinement, made from suede, python, print and patent leather. These footwear designs taps in on the growing demand for opulent sports influence designer footwear.
The colour depicted in the G Givenchy Spring Summer 2015 collection consist in a few roles of dramatic usage. Reds were the primarily colour, a superlative hue from many cultures till today and it is still regarded as a sacred colour of respect and tribute to the Gods. Juxtaposed against the cobalt blue, a colour of divinity and historically known to be used in ceramics as luxurious agent converse the colour of stability. These colours are alternated in prints and solids alongside the adopted monochromatic tones that the house of Givenchy is renowned for. The way that G Givenchy was able to create volume, structure, and layering without making this collection feel weighted down that made it a rounding success.
G GIVENCHY SPRING SUMMER 2015 CAMPAIGN