Short jackets or blazers has continued to remain in vogue with many of the leading luxury menswear designer labels and has since stay stylishly relevant for more than half a decade. The concept of short jackets is that it makes one look taller, the jacket length finishes higher on the trouser, leaving more leg showing which gives the illusion of lank. This works to a certain perspective as a long length jacket such as an overcoat will certainly render its wearer shorter to the average eye. The other purpose behind the concept is that it gives the jacket a casual appearance. Thom Browne is perhaps the most famous influential advocate of the ‘shrunken look’, specialising in cut short blazers, jackets, suits and the short-pants-bare-ankles identity which has eventually transform our view and conceivably impact the highstreet industry because of his creative innovation.
Back in the earlier days, people were all worried that the style was a fad since it seems to be deliberately cater for the short-to-moderate height customer. After more than half a decade since its inception, majority of the global consumers still feels the same and finds difficulty understanding the distinct philosophy behind the brand. However, sales in China and Japan reveals his biggest success story because Browne’s fit-guide works best in this part of the world. Much like the average consumer, I was disappointed at the beginning with the fit but eventually found acceptance and affection for Thom Browne. I guess it generally takes time and repeated exposure to learn to like the brand, the tricolor stripe grosgrain trim is the ultimate label identification which can be quite addictive. Discover a closer look at Thom Browne’s Fall Winter 2014 Lookbook collection.