News

Balmain x H&M Collaboration 2015

18th May 2015

Balmain X H M 5th November 2015

Balmain has just revealed an officially announced of a capsule designer cross high-street collection teamed up with Swedish super chain giant H&M to sell cut-price versions of the French luxury brand’s clothes and accessories. The news came as an unpredictable surprise during the Billboard Music Awards (BBMA) 2015 red carpet pre-show arrival through its Twitter account.

Whilst Balmain creative director Olivier Rousteing was attending the event with Kim Kardashian’s half-sister Kendall Jenner and British fashion model Jourdan Dunn. Rousteing initiated a swift selfie with his dates through his personal Instagram account expressing in caption,

“GETTING READY FOR #BBMA with @kendalljenner and @officialjdunn . WHAT HAPPEN IN VEGAS WILL NOT STAY IN VEGAS @billboard #imsoready #guessforwhat”

Although there was insufficient information to determine Rousteing’s status from divulging the details of this collaboration. In the intervening period, Jenner shared the same image on leaving a quick informal teaser to her 26.2 million followers,

“with @olivier_rousteing and @officialjdunn bein cute… we have some news @balmainparis @hm”

Just moments before the BBMAs was set to begin, the teaser on both designer and celebrity’s Instagram got the news proliferated like a wildfire globally. This is not the first time H&M made a startling partnership announcement through unexpected snippets that succeeded in garnering its shopper’s attention. Much like its earlier anticipation with its 2014 guest collaboration designer – Alexander Wang made a similar strategic announcement with the major high-street brand on the red carpet, just hours before the party was set to begin during the huge Alexander Wang X H&M Coachella music event.


Taking into consideration that both Kim Kardashain and Kanye West have front the Parisian brand’s most recent Balmain Spring Summer 2015 campaign, it seems conclusive that Jenner who is widely known for a her affluent in social media modelling to be part as the house’s future collective project.

balmain-x-h-m-2015

Rousteing, Jenner, and Dunn are rumoured to have wore looks from the forthcoming Balmain x H&M 2015 collection. The creative designer himself wore a nostalgic Balmain White Contrast Satin Lapel Wool Blazer, a black cotton tank top, pioneered signature leather sweatpants and metal cap-toe suede boots, these are notable pieces made available since his very first Balmain Spring Summer 2012 Menswear collection. Meanwhile Jenner’s embraced couture opulence in a distinctively loaded Balmain Midnight Blue Pearl Embellished Velvet Blazer that is a prominent hallmark to the Balmain Fall Winter 2012 Womenswear. While Dunn wore a two-piece outfit consisting of a red satin drapped miniskirt, statement oversized gold belt, both items were from the earlier Balmain Pre-Fall 2013 Womenswear, paring it with a braided Napoleonic embroidered detailed jacket recalling the label’s legendary efforts in military inspired outwear.

From my very own humble opinion and observation, I doubt that these looks are the actual Balmain x H&M collection, perhaps they are one of the many upcoming hints that concludes the future collection consisting a variety of Balmain pieces from Rousteing’s archive collection. It is much anticipated that Balmain’s masterpieces will transpire to watered-down variants, such as Jenner’s Balmain Pearl Embellished Velvet Blazer will likely be transformed into a printed reproduction or a less embellished version with made from less quality materials that are feasible for large-scale production.

This movement has certainly made huge strides for the designer, Balmain’s collection will mark the 11th anniversary of H&M designer collaborations and is the 17th designer to join forces with H&M. Expectations are set high for H&M collaborations and I can already image that it will sell-out within an hour. But for now we will have to wait on what Balmain for H&M will entail. The Balmain x H&M collection series goes on sale 5th November 2015, and Australia stores will be the first to sell them.

H&M confirmed the collaboration via twitter.

Olivier Rousteing with Jourdan Dunn and Kendall Jenner wearing the Balmain for H&M collection at fittings before the Billboard Music Awards in Las Vegas.

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-1

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-2

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-3

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-4

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-5

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-6

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-7

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-8

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-9

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-10

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-11

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-12

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-13

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-14

Balmain-x-H-M-Kendall-Jenner-Olivier-Rousteing-Jourdan-Dunn-15

PREVIOUS H&M DESIGNER COLLABORATIONS

2004: Karl Lagerfeld
2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge
2006: Viktor & Rolf
2007: Roberto Cavalli
2008: Rei Kawakubo and Comme des Garçons
2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
2010: Sonia Rykiel, Lanvin
2011: Versace
2012: Versace, Marni, Maison Martin Margiela
2013: Isabel Marant
2014: Alexander Wang

ALSO ON SECOND KULTURE

Complete Collection: Balmain Spring Summer 2015 Menswear Collection

SS15 Campaign: Balmain Spring Summer 2015 “Army of Lovers” Menswear Campaign

SS15 Wishlist: Balmain Spring Summer 2015 Wishlist

In Motion: Balmain Fall Winter 2015 Menswear Presentation

Future Collection: Balmain Fall Winter 2015 Menswear Collection

Recent Presentation Day: Balmain Fall Winter 2015 Menswear Presentation

Recent Post: Balmain Fall Winter 2015 Showroom Sneak Peek

Recent Related: A Sexy Night Out With The Balmain Army for TÊTU Magazine

You Might Also Like

  • Anonymous

    marketing, marketing :(

    • I am quite disappointed as well, I felt Pierre Balmain should have been the brand collaborating with H&M instead of Balmain itself. :(

  • John Daly

    Is it me or he’s trying to do everything in his power to cheapen the brand?? The collections haven’t been great and it’s losing what makes Balmain Balmain in the first place. I think it’s time for him to go.

    • Anonymous

      I agree…

      • He is taking every opportunity to ‘grow’ the brand through various marketing channels, and sometimes result in collaborating with mass market brands.. which is like a double edged sword.

  • Anonymous

    Oh no .. please why ?

    • Only Olivier Rousteing knows.. and I wonder what his team members think as well..

  • REX

    This can’t be real… :O

  • Anonymous

    Excuse me, but it was the worst post from your blog.

    • You mean the worst announcement I have made?

  • Anonymous

    I can even buy clothes but cheap…
    such as diesel…
    but buying byproduct…
    this never!

    • Bi-products are for aspirational shoppers who can’t afford the real product. But it is also a good marketing strategy to build awareness and by providing chance to these consumers to enjoy a subordinate product, and maybe perhaps in the distant future these shoppers may be able to buy the real thing.

      So its a win-win situation

  • Anonymous

    Why all the negative comments?? Looking forward to it :* !!

    • I’m sure you will be the first to queue, good luck!

  • rathergrim

    lol, im loving the comments!
    Who gives a shit? H&M cusomers doesnt even know balmain anyways.
    There will be a hype with clothing similar to pierre balmain design, there will be a leather jogger like in the promo pic which will be something like 300 EUR anyways and h&m target audience will not pay this price
    Nobody bought the Alexander Wang leather pants for similar price.

    There was an outcry with comme des garcons, lanvin, margiela and so on.
    And now? Its over. Nobody cares. We Fashion fanatics live in a bubble.
    The outside world never heard of brands like balmain.
    And if they see we are paying 1000 EUR for a pair of jeans they think we are stupid.
    And people who regnonice the Brand and are customers dont even care for balmain.

    To be honest current collection is weak anyway, but come on. This is just us elitist beeing pissed off, but it doesnt matter.
    If Riccardo could do the collab he would do it too. You think he cares for givenchy? Its about his own name and making money.

    Looking forward for the promo pics with kanye and those puppets and future comments!

    • Oh Rathergrim.. the news travelled fast. Even while I was busy writing this post many of my colleagues has already receive the news via social media and content sharing.

      Some of them who are not into luxury fashion learned about the brand and they were looking forward for Balmain x H&M. Some of my clients even told me that they will definitely queue for this collection, because they know Balmain is a very expensive and exclusive brand, not a lot of people out there can afford or be willing to buy this brand. Therefore it gets them excited that have a chance to finally own one.

      Price wise i’m pretty sure it will be higher than the standard collections because Balmain uses a lot of materials and complex constructions, but no doubt it will sell well. Especially those buyers who’s intention is to resell the collection will definitely grab a whole lot.

  • MILEX

    Does anyone know what pieces are in the men’s collection?

    • Likely his signature cropped jacket, a military coat, tank tops, t-shirts, faux leather sweatpants, biker denims, boots all using H&M materials with Balmain’s design.

  • Pingback: Balmain Fall Winter 2015 Wishlist – Second Kulture()

  • kostas

    as if h&m loyal customers after this ends they will in the future go and buy the original Balmain,please!!The only people buying this crap is customers who cant afford there mainline and know the brand,no normal h&m customer will rack up 300 euros for a h&m balmain jacket.
    Have anyone been in a h&m store?it smells of sweatshop!!!!