Balmain debuted it’s latest Spring Summer 2015 menswear collection during the second day of Paris Fashion Week. The 10:00 am Balmain Homme presentation was held at the headquarters of 44 Rue François 1, hosted through a private appointment-only show. For this season, creative designer for house of Balmain Olivier Rousteing, derives his latest inspiration through an initiative reference on downhill skiers and Formula 1 racers style-icons from the sixties and seventies-era, citing his respect for great athletes Jean-Claude Killy, Niki Lauda, and Angel Nieto alike.
A combined mixture of formalwear meets utilitarian was the seminal definition of Balmain Spring Summer 2015 menswear collection, it whole new level of newness. The Balmain SS15 lookbook featured top model Dudley O’Shaughnessy, dressed in the homage collection skewed towards the pinnacles of sportsmanship. Sported in bold contrast stripes predominantly in black and red, with white, navy and occasionally mustard yellow or denim were switched around that encompasses an updated adaptation on Rousteing’s modern classic designs.
The collection felt a fair literation in colour and shapes played with with accents and details found in racing uniforms showcases an uncanny resemblance to the designer’s former militantly biker style. Tailored to the French fashion house of luxurious motifs was a little touch of extravagance trademark in embellishments, a form of an intricate Native American Navajo-inspired beading that dressed across prefectos and cutting-edge tuxedo jackets which requires three weeks worth of workmanship were this season’s exclusive catches.
But referencing the past isn’t about reminiscing, it’s about creating something relevant for the here and now, it is thought that the collection was market more towards the music performers and athletes celebrities than the consumer itself, who will further maintain Balmain’s credence. Olivier Rousteing described the Spring Summer 2015 season’s offering was more of him than ever, reaching out in his comfort zone with a range that favours streetwear over suiting elegance – it was a brand reinvention.
BALMAIN SPRING SUMMER 2015 MENSWEAR COLLECTION