This season marks the second collection of G Givenchy. The occasion prompted the team of designers to consider the core competence of the fairly new brand. Developed and produced at LVMH’s Asia Pacific office in Hong Kong, G Givenchy is led by a talented group of individuals who has roots back to the main Givenchy line in Paris. The G Givenchy Spring Summer 2015 “Crafted Tribe” collection was in some way a great hit, it is a complete ready-to-wear collection with aggrandize accessories montage from the main line’s signatures. This time out though, G Givenchy designers took a somewhat different approach: the latest collection was a reconsideration of the G Givenchy aesthetic, and it was discovered by deconstructing the designer’s vision, the better to create a new language with the brand vocabulary G Givenchy has established over the first collection. The key elements were in play — punchy takes on wardrobe staples, detailed-inspired tailoring with a structured silhouettes, a streetwise attitude.
A glitch digital motif in primary colours, which also served as a metonym for the entire collection features various patterned designs in intricate elements throughout, introducing a sense of movement and to underline the idea that these highly structural clothes can be distilled in an unbound fashion. That notion was echoed in the collection’s many unravelled layering techniques, diamond details accentuate in laser cut perforation, creating a fabric inspired by sportswear, while experimental pieces includes hybrid silhouettes dressed in contrast textured embroidery and beaded works infuses the collection with its key details. This creates a cohesive concept throughout with conflicting combinations along fuzzy digital prints that looked like it was in the process of disintegrating.
The strongest ensembles were the ones that seemed in dialogue with themselves, like the diamond embossed neoprene sweater in red layered over a short sleeve t-shirt with double layering and distinct beaded work on the side seam, or the black crew neck sweatshirt with the same contrast beaded works and herringbone cotton ribbed details, even the little effects were not spared with that black varsity jacket incorporating a gradient glitch embroidery on the black panel, that the designers paired with straightforward black essential slim fit denims, or those Lanvin-like sneakers made out of trio leather in blue and black patent cap-toe is an understated elegance piece. There were a lot of modern menswear references here — not a new thing for G Givenchy or a major contribution to the fashion universe that would influence trend setters, but for the first time it seemed that the designers knew where they were heading.