It was inevitable that Kim Kardashian and Kanye West has been nominated as the new face of Balmain Spring Summer 2015 menswear campaign. A much larger Balmain Spring Summer 2015 womenswear ad campaign was just released a month ago featuring supermodels from Adriana Lima, Joan Smalls and Rosie Huntington-Whiteley.
However Creative Director Olivier Rousteing knew that the mandatory seasonal ad campaign needed more than just supermodels. After all consumers these days aren’t easily driven by brand engagement. Therefore omnipresent pop-culture celebrities Kim Kardashian and Kanye West would make a blazing lasting impression of the Parisian label in memories of consumers to come. Balmain knows that this will certainly have a major influence in brand engagement and participation as consumers are more likely engaged with personalities associated.
I am somewhat not completely shocked and had foreseen the West family would eventually dominate the Balmain campaign, and you should not be surprise to see them again in the near future. Rousteing has a close friendship with the couple and has seen him frequently dress them in the latest Balmain runway ready-to-wear collection since they were also long-time supporters of the brand, and more often Rousteing admires Kim and Kanye as the modern “icons” of his generation.
The 28 year old designer says for this menswear campaign, the initiative was “to capture a moment of love” — the Army of Lovers. “Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.” Rousteing mentioned in a release about the campaign.
Kim and Kanye showed passion without fear for each other in the campaign project, one of the most powerful ad shows the “Kiss of Connection” – featuring Kim dressed in a Balmain Caged Contrast Sheer Stretch Viscose Jersey Top, and Kanye wearing his Balmain Double Breasted Wool Gabardine Jacket ensembles by the famed French fashion house. One of my favorite ads out of all exhibits a horribly wrecked matte black McLaren MP4-12C supercar, with Kanye dominating the ad with his all-time trademark Balmain look – yes we’ve seen him with the same look here, dressed in his satin lapel double breasted jacket, a Balmain Sleeveless Tank Top, but this time with Balmain Ribbed Leather Biker Trousers instead of sweat-leather trousers.
While the others looks showcases the edgy oversize leather ponchos in a contrast striped and more prominently the precious Navajo hand-beaded variant that retails over $35,000 and is now available at the Balmain webstore. The campaign was photographed by Mario Sorrenti and is set to debut worldwide in leading magazine from March 2015 onwards. Checkout my latest Balmain Spring Summer 2015 Collection Wishlist from Luisa Via Roma.
THE BALMAIN SPRING SUMMER 2015 MENSWEAR CAMPAIGN
“Army of Lovers” feat. Kim Kardashian and Kanye West
KIM – BALMAIN WOVEN VISCOSE JACKET WITH SATIN DETAILS – $2,933
KIM – BALMAIN 110MM KALI LEATHER SANDALS – $1,964
KANYE – BALMAIN DOUBLE BREASTED WOOL GABARDINE JACKET – $3,575
KANYE – BALMAIN SLEEVELESS TANK TOP – $170
KANYE – BALMAIN RIBBED LEATHER BIKER TROUSERS – $2,570
KIM – BALMAIN TECHNO & VISCOSE BLEND CADY JUMPSUIT – $3,783
KIM – BALMAIN ENAMELED CHOKER – $1,658
KIM – BALMAIN PERSPEX & ENAMELED CUFF BRACELET – $1,530
KANYE – BALMAIN NAVAJO BEADED LEATHER PONCHO – $35,560